About I believe that design …


I believe that design is storytelling, it delights surprises and urges us to action. Storytelling can help products, brands, and communications hook the imagination of users and invites actions and behaviors. Ultimately creating situations that stimulate the mind and body overtime.

My work is based on that idea. It explores brand strategy & design as well as personality and behaviors. You’ll find some campaign concepts and art direction paired with identity systems, user interface design and traditional print.


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