Art Director and Lead Designer
As art Director I was tasked with conceptualizing and producing brand advertising and marketing campaigns. The challenge of modernizing the brand and updating the look and feel while maintaining the brand POV. The Campaign centered around the idea of being caught in the moment.
As the brand started headed into the Spring 2020 season which marked the 20th Anniversary, the fall campaign served as a conversation about where the brand was in the moment and the journey that brought them there. The campaign spanned print, digital, social media, and in-store featuring still photography and video.